In this project, I will be focusing, exploring, analysing, experimenting and shooting the object of clothes themselves. I will present and submit the subject area of “Body and Object. Clothing is mainly used to cover our bodies, make us look more elegant and also to express where we are going. For instance, there are casual wears, party wears, official wear, sportswear etc. But there are also other reasons for us to wear clothes like protection, comfort. We wear particular clothes for social or psychological reasons. I don’t want to do a standard photoshoot with clothes being presented on a model and full body shot or having them hanged in a studio and displaying them professionally. I want to experiment with the software photoshop and cut out the head out of the shot leaving the focal focus being on the clothes. 

I will try to keep the background simple but also interesting, this is by not using a simple white wall, but it could be in a different colour, it could have patterns such as a brick wall or it could be a great looking or funky looking door/ gate. The challenge will be not over editing the photos and keeping them clean and sharp as otherwise it will look that a lot of action has been taken and it would make my photos look tacky. I am planning to visit central London in around Marble Arch, Mayfair or Shoreditch high street. In my opinion these places or areas include many interesting backdrops that I could definitely use for this project.

For the outfits I was thinking of using high end fashion brands such as Burberry, Gucci, Raf Simmons or Balenciaga. If I am doing a whole project about clothes, then I at least aim to have them luxury and not anything that doesn’t keep my viewers eyes attention. Have you ever seen a piece of clothing that you loved, looked at the price tag, put the hanger down and immediately felt the need to leave the shop? It happens to all of us and in recent times the high-priced designer clothes has become even more noticeable. If you go to Harrods or Selfridges, designer brands just simply stand out, they make you feel cheap and make you want them more than ever.  Apparel product photography is focused on the product. The goal is to minimize distraction and present the product at its absolute best in a consistent and easily browsed manner. Therefore, I want to show my audience in this project that it is worth showing high end fashion clothes and appreciate them without looking at the model but still have the look of someone wearing the peace of garments. 

Overall I will try to encourage to expand my knowledge of how photography can communicate social meaning through a relation to bodies and objects.