Storytelling

Evaluation

ST - EVALUATION & FINAL PHOTOSHOOT

The “storytelling” project was one of the greatest assignment that I have experienced. I have learnt a lot about photography and fashion since the 1980s till today which expanded my knowledge on the difference in style that occurred during those years. This time I have done something that I have never done before and that is designing and producing an actual photo-book. I was challenging but since it was a storytelling unit, I have decided to fit the best outcome to its theme, when I think of stories I think of book; my photobook didn’t require any text apart from the context page as in my opinion the photography speaks for its self. The photo sequence runs in a chronological order which explained more explicitly is the era from the 1990’s till today. 

My model was quite perfect to choose as his story of changing styles fitted well in this project. He went from not knowing any fashion brands since he was younger to now where he is passionate about the choice of clothes he buys and wears now. That for me was enough of a backstory to create a whole photo-book about. 

As I didn’t work in the studio but in a field, playground and the street it allowed me to have natural lighting, genuine wind effects in the hair and props that were not needed to be bought in. Taking photos with my DSKR Canon 750D was great as the quality came out amazing to be printed in a book and post production was great as I started with RAW files from scratch. The physical book was created in Snappy Snaps as I trust them with my work, they are known very well and have never been to regret their work. I had all my photos on my card, I asked for a photobook template so I could design and create the chronological order of how my photos will be set to be printed. The overall process took around two days for me to come back and see the outcome. The first look at it amazed me and inspired me to make much more books like that even to have as a portfolio for my future career. 

(90’s PHOTOS)

The 90’s themed photoshoot came out outstanding, I used some props to further make it obvious for the era I chose, my model needed direction as he isn’t used to modelling much however with my help, we manged to get what I wanted. For the postproduction I used photoshop to retouch his skins and Adobe lightroom for the lighting process. With photoshop I managed to get rid of imperfections, smoothen, sharpen and crop the photographs to the perfect standard and quality. Using Lightroom allowed me to add cool, green and vibrant colours to make my subject stand out. My Favourite shot was a portrait of my model with a lighter and cigarette as it really gave me that vintage vibe of when smoking was considered cool back in that time. I used selective colour spotting to get rid of the saturation and pop the fire in which the main colour in the photo was yellow. Overall great positions, compositions and styling came out appropriate for that theme.  

(Mid 2000 PHOTOS)

Let’s take it back a couple years back to around 2006-2010 where this photoshoot was themed at. That was the time of Popped up collars on polo shirts, messy or side parted hair, the time of introducing suit pants to be more casual and funky sunglasses. I tried and I think successfully achieved to include all those elements into my second photoshoot. I styled my model into an YvesSaintLaurent polo t-shirt, contrasting pink belt, relaxed suit trousers, funky pink and leopard print sunglasses and formal shoes. The final shots consist of different perspectives and compositions, such as close up headshot, all body shot, close up of torso, and mid shot portrait which worked well in the photobook. Overall, I managed to recreate a scenery from the mid 2000 which fitted well in the evolution of men’s fashion. 

(2020 PHOTOS)

Now it is all about the name of the brand and having it flashy and big. I didn’t focus on a formal look in this contemporary theme style, however focused on more of a hype beast (streetwear) style. I styled my model in Balenciaga Triple S sneakers which are very demanding and trending, reflective trousers that you see a lot on Instagram because of its amazing feature of having them monochrome in daylight and very bright and reflective with flash. The top part includes a skating brand simple white t-shirt that my model supports, a black puffer North face jacket, Givenchy sunglasses and a Polo ralph Lauren baseball cap. I believe I made this shoot standout with the branding and made it obvious that I aimed at the recent fashion style which could be easily compared to my previous photoshoots. 

Lastly, I want to conclude that I have faced difficulties with the choice of Location, one way I could improve was to have a variety of location choices to experiment with the styles. One thing in my opinion I performed well was the overall concept of portraying my project with its aim and goal to have a significant and explicit story of different styles since the 90’s. 

Artist Research: Irving Dee

ST - Artists, ST - Research

This artist was special to me this year, I found him on Instagram, his photography wowed me differently. His photoshop skills stood out to me with illusions such as floating theme photos. I tried to respond to his photography and made my own versions during quarantine. This relates to this project as it’s a new story with my own photography using this style that I fell in love with.

 This French artist is also my age, so we share the same generation which further inspires me to create fantastic photography similar to his style. He might not be a professional photographer, but he is for sure an artist I look forward to now when he posts on Instagram. He stated in an interview “I dislike doing things that other people have already done. With that said, sometimes it’s fun to do it. I try to avoid repetition as much as possible. It’s a constant struggle for anyone”. This makes me want to do more unique photography that I can take towards the upcoming academic year and into the future. 

He started when he was only 17. He had an obsession with faces and the surreal style, he used to do a lot of trick photography, making people levitate, ghosting clothes, Irving only got into shooting the city a lot later when he joined Instagram to further experiment with his techniques and style. 

Finally I want to say that he inspired me to make content to show people a false concept and sense of reality, he stays on trend and stays consistent which I look forward to be doing in my own future and career. below I will show my response to his style using photography.

Artist Research: Chris Saunders

ST - Artists, ST - Research

A photographer and director, Chris Saunders’s work is typically vibrant, fresh, appealing and experimental, with a characteristic ‘street’ quality and engaging humour. He tends to be a storyteller, which really works well with this unit’s idea. Hailing from a background in fashion photography, Saunders increasingly approaches all his projects from the standpoint of a visual storyteller. He seeks to create realistic, believable characters from all walks of life, and uses a considered, research driven process to build authentic, emotionally stirring stories in visual media.

In all teamwork, Saunders seeks out individuals who are ‘masters’ in their own creative fields, those he can learn from. He is in continual pursuit of knowledge, dedicated to pushing boundaries, ‘to always incorporating something new, interesting and fresh’.

 Chris has inspired me massively with his line of street-style, fashion and his portraiture work. In my opinion Saunders creates stories within his work with the help of the models and their style. Each clothing style he chose in his shots work so well with the backdrops, the culture and the model itself. In my photography for my latest and modern fashion clothing I chose a simple and clean background that could also complement my models’ style and didn’t look vintage; I wanted natural street style shots. Additionally I also managed to use selective colour on one of the shots to create a cool tone to it and leave his body in black and white to complement the clothes and background, its contrasted well enough for the viewer to not get lost but guided with their eye towards my model.   

Nico Goodden

ST - Artists, ST - Research

This photographer inspired me completely with his outstanding technique by using selective colour in his photographs. Nico is a professional London photographer specialised mostly in creating exciting visual content for global brands. In 2014 he was listed in the global Top 100 Most Socially Influential Photographers, in 2015 he was announced in the 20 Most Influential Street Photographers and in 2016, the Top 20 UK Photographers on the Web. I chose him because of his rare technique which is not used as much today but in the mid 2000 which where my actual photoshoot was themed at when I used selective colouring. 

Selective colour photography is a fairly humble procedure of photo manipulation in which you renovate a photo in black and white leaving an “accent” or partial colour on a photograph or a selected area. It’s sometimes frowned upon by photographers as it can often be executed with poor taste but like with all types of photography, I believe this technique can be used with great results. Highly underused by photographers which yet perfectly possible to create striking urban, fashion or street photographs when used with creativity, vision and good taste.

In my photoshoot I got motivated to reduce bolder colours such as the background and focus on more vibrant colours that could stand out such as red or yellow. 

Here is how I managed to perform colour spotting and use selective colour in photoshop. I opened my raw image, set my foreground and background colours to default, added a gradient map adjustment layer, selected the brush tool, set my foreground colour to black, lowered the hardness on the brush, resized and checked my brush options, restored the colours and started to fade the monochrome with the colour I wanted to leave out. Here is one example that U inserted in this project as a response to Nicholas. 

Artist Research: Steven Meisel

ST - Artists, ST - Research

Born in 1954, Steven Meisel became debatably the most significant and productive fashion photographer of his generation. In a body of work notable for its imaginative range and diversity, he has achieved dominance in both editorial and advertising fashion photography. He is the primary photographer for the American and Italian editions of Vogue, where his covers and fashion pages have regularly appeared since the late 1980s, and he has produced some of the most memorable fashion advertising ever created, including campaigns for Versace, Dolce & Gabbana, Prada, Valentino, and Yves Saint Laurent, among a long list of advertising clients. 

Unlike many fashion photographers who base their work on a signature style, the character of Meisel’s work is intriguingly diverse. Steven once stated “Inspiration comes from all over the place,

“I’m eager to soak up new information as it can be from the nineteenth century as long as it’s new to me. It can come from going to the grocery store or looking at an artist from a million years ago”. From this quote I believe that Meisel, is a very intelligent individual who can sense an idea from the environment round him. Relating to my project about the evolution of fashion, Steven teaches me that artists or myself could get inspired from anything around us, and this further can develop to a meaningful and successful work or art or photography. In the shots above you can see three perspectives from the lens.

 One is a profile close up shot which focuses on the model’s facial features and the details of the clothing, in my photoshoot I also have that shot in which my model is captured torso up, with his hand on the collar to show off the specific detail on the arm cuff which has been cut off. The second is an object shot of shoes of the model which focuses on the texture, in which it’s how long they have worn them for, shoes create history and bonds with people as you can even say that you’ve walked in those specific pair in a memorable place. In my shoot, I present a close up of my model’s belt which he wears everywhere he goes, this further relates to Stevens photoshoot and the worn shoes that’s in the shot. 

The third shot is a full body shot of the body, which additionally showcases the background which is a calming field. In my final photoshoot, the environment is a park which was the closest I could find to a field. 

Steven Meisel have definitely inspired me with this project because of his diversity of ideas and compositions. His pictures do more than just show off expensive clothes. They tell a story, often focusing on political and social topics that most other photographers tend to shy away from. Racism, terrorism and domestic violence have all played a part in his work, causing a flurry of media storms worldwide. Meisel’s photography makes you think. 

Fashion Evolution Research

ST - Fashion Evolution, ST - Research

1990-1999

The 1990s experienced a huge fashion transformation as men basically banished any trends from the ’60s, ’70s, and ’80s in attempt to redefine themselves. “Casual” was the only style that stayed, and minimalism was the new thing onwards. Mainstream fashion styles were influenced by three significant youth subcultures of the decade: rave, hip-hop, and grunge. T-shirts, shorts, jeans, trainers, sweatshirts, hoodies, tattoos, piercings, and prominently displayed brands comprised the majority of any man’s closet. In fact, the shift towards a more casual work uniform began thanks to the ’90s and its rejection of stuffiness and formality. By the ’90s, however, an era of casual, relaxed clothing in simpler colours and cuts replaced that influence. Leather jackets, knit sweaters, flannel button-downs, bowling-inspired button-downs, baggy denim jeans, overalls and baseball caps. 

2000-2010

The early 2000s saw the climb of fast fashion. With globalization, and the ability to cut costs through outsourcing, brands such as H&M and Forever 21 were able to mimic runway looks at a fraction of the cost. This resulted in the collapse of class structures defined by fashion. High and low trends were mixed, and as clothing became cheap, everyone was able to save up for designer accessories. At the turn of the millennium, men’s fashion experienced a brief “futuristic” wave. Black, silver, and metallic were in. Men wore leather outfits, puffy jackets, tracksuits, and Rockport boots.

In the mid-2000s, distressed denim became popular, along with military wear as everyday clothes. Popular colours included beige, rust, and forest green, and men wore low-rise jeans, light-coloured polos, cargo pants, khakis, and short sleeved button-downs. Accessories such as white belts, aviators, trucker hats, flip-flops, Argyle print, and oxford shoes were also in fashion. Suits became slimmer, and popular styles included black, navy, charcoal, and pinstripes. Nehru suits and Mandarin collars, inspired by James Bond and the Matrix, began to emerge.

Youth fashion was inspired by hip-hop and skater culture, mixing sportswear with high fashion. Sneakers, from Chuck Taylors to Nike Air Jordan’s, became hot items. At the same time, goth and indie pop subcultures developed. People became interested in vintage thrift store shopping and adopting a darker, rocker aesthetic–a twist on British mod. The favourite trend of mid 2010 were mainly Converse sneakers. 

2010 – 2015

Smart casual looks, athleisure, along with hipster fashions were on trend. Fashion designers began to move away from the slim fitting casual attire and frequently combined business casual pieces with sportswear. Brown replaced black as the most popular colour for leather jackets, and common accessories included orange hoodies, black track pants, faded jeans covered in iron-on patches, black or white leather hi-tops, Timberland boots,(became popular again just like in 2014 and 2015), navy blue wool coach jackets, graphic print tees featuring a small statement design dark flannel sportscoats, cambric shackets, or camouflage jackets layered over cardigans or Alpine patterned sweaters and white Adidas sneakers.

2015 – 2020

2016:

Tartan

Reminiscent of private school uniforms, tartan emerges yet again as a popular pattern choice in recent street style looks, featured most prominently in the form of bold suits featuring this classic design. While tartans in traditional colours work well to maintain a classic feel to looks, experimenting with bolder and brighter versions for a more vivid take on the trend. Reds, mustards and bright greens are a few examples of more daring tartan colour choices that will leave an impression. A bright tartan blazer worked nicely as a focal point for outfits, People accessorised accordingly with minimal pieces that will sustain a youthful silhouette.

Floral Print

Recently popularised in shirts and jackets, the floral print is found in its varying degrees of brightness and boldness in many street styles looks. While the trend can be a little overwhelming for most men, florals can work well to lend more dimension to your looks. It also brings the sunnier feel of spring/summer aesthetics to wintery looks for added brightness in the chillier months. Incorporate slim ties in vivid floral prints to brighten up suits or a floral pocket square for a simple take on the trend.

2017:

All white

Head to toe white prevailed as a favoured street style trend that was certainly bold. While most gentlemen that harnessed this trend went for more elaborate oriental-inspired silhouettes, there are simpler ways to channel elements of this trend for your weekend wear. White jeans with a humble white t-shirt but throw on a navy or emerald baseball cap for a more grounded look. Roll up your jeans for a relaxed adaptation of the trend. Throw on some dark sunglasses to bring a bit more dimension to the plainness of all white.

Childhood memories

A more playful trend that emerged from the European streets during fashion week was the novel childhood references that were emblazoned on shirts, jackets and baseball caps. Gents saw this fashion as an opportunity to play off youthful imagery. Astronauts, spacecrafts, zoo animals, surfboards, and the like were the fun style statements with references from our younger years. To incorporate this trend in their everyday wear, they went with male accessories for a simple boost to the simplest of casual pieces. 

Monochrome Prints

On the topic of childhood memories, the monochrome prints featured on the European streets of fashion week were a little reminder to our memories of ‘101 Dalmatians’. Bold, graphic and unusual, Fashion Week attendees weren’t afraid to make daring statements in the most humble and basic of all the colour combinations. For men who are not as brave, incorporate black and white in more traditional patterns, like bold stripes or ginghams which will read more classic yet perpetually stylish.

2018:

Vintage Checks

During the closing of 2017, vintage checks were trending heavily for women. Coming into 2018, they have also been adopted by the gents and are now appearing on everything from men’s trousers to jackets and even caps. To rock this look, men started out with one statement checked garment, such as a coat or blazer. Then, while feeling confident, consider adding a matching piece, like pants or a hat or bag.

Turtleneck Suits 

Suiting never went out of style for men, but there are ways to keep your tailored look appearing on-trend each season. This year, it’s all about what men paired with their suit. So, when the weather gets cold, they swapped their usual shirt for a turtleneck sweater. By combining a turtleneck with a smart suit, you’ll be able to achieve an incredibly stylish and sleek look. This was used to wear in the office, dinners and other semi-formal events.

Oversized Silhouettes

Last year garments became looser and larger than they were the previous years. In 2018, that trend is set to continue with oversized silhouettes dominating casualwear. To rock this look the right way, remember that it’s all about striking the correct balance. As you don’t want to appear sloppy or as if you don’t know your size, it’s essential to ensure your oversized look is suitably smart. To do so, men went for high-quality fabrics and sophisticated styles that have merely had their proportions blown up.

Military Men

It may not be new, but military wear was back for another round in the world of men’s fashion in 2018. The trend, which includes practical pieces and utilitarian designs, blends both function and style into one. To wear it in 2018, sticking to pieces in shades of beige, brown, army green and khaki. When it comes to designs, gents looked for army-style garments with simple fastenings and large pockets. Then, completed the look with a shearling-lined aviator jacket.

2019:

Large Leather Clutch Bags

Gents have begun embracing bags more and more. With the size of phones and the number of cards we all have these days, sometimes pockets just didn’t cut it. To safely and stylishly carry their essentials this season: a large leather clutch or pouch. Not only can these bags tote everything you need for an outing, but they also look great doing it. In fact, their simple yet sleek style even makes them the ideal bag to pair with a suit.

Pastel Colour Palettes

While beige was a favourite colour in 2019, it wasn’t the only standout hue. Pastel colour palettes also made their mark at the menswear tradeshow. Colours like light pink and sky blue were spotted in the form of suits and tops, adding a stylishly soft touch to masculine silhouettes. These looks, which appeared light and bright in the summer sun, projected a resort vibe and proved an excellent option for elegant, modern men.

Woven Brown Leather Loafers

Men fell in love more with brown leather loafers. Paired with suits and smart trousers, these shoes provided the perfect finishing touch to a range of ensembles. Gentlemen contrasted a pair with a linen suit for an easy-going yet elegant appearance. Unlike traditional loafers, the woven design added an eye-catching, textural element to your outfit. 

2020 (present) 

Cross-Body Bags

Keeping your belongings safe and sound with a super stylish crossbody bag, whether it be a messenger-style or something small and neat, these are a great way to secure your stuff and do it fashionably. If the strap is too long for your liking, tie a small knot in it, and you’ll have a unique addition to your collection. This is a great way to jazz up an outfit and is a practical way to do it.

Oversized Blazers

Take it back to the ‘80s with an oversized blazer. Large and in charge, put a twist on the essential suit jacket by taking it up a few sizes. Whether it be a pinstripe or something one colour, this is a great way to put a retro spin on a modern outfit without looking too formal. Choose a fit that’s slightly bigger than the regular fit or go all out with something massive. Pair it with a basic T-shirt or a funky button-down and jeans, and you’re going to be strutting down ever.

Patchwork Prints

Make it loud and wear it proud – patchwork prints are back. From Versace- esque designs to plaid, this is something that looks great on everyone. Wear a shirt with cut outs of different styles and contrasting colours with a white T-shirt to make the whole outfit pop. Stand out even more with funky pants or keep the top half the hero by pairing it with dark trousers for a classic street style.

High Waisted Trousers

Take it back to the ’40s with high waisted trousers. This is a flattering style that comes back into fashion every few years, due to its versatility. Channel your inner trousers by pairing them with a tucked-in T-shirt or put a modern twist on the traditional pants by rocking them with an open shirt. From navy to cream, this is a great bottom half to wear all year round.

Two-Strap Slides

Make the world your runway with these two-strap slides. Unlike traditional footwear, these shoes offer double support and look extra cool as you walk down the street. Choose from branded shoes or something low-key, and pair them with jeans, suit pants or a pair of flared trousers.

Conclusion

Overall, the trends clearly have changed throughout the years but for men it was not new clothes or new accessories, in my opinion it was more adjustments or size changing. Bigger clothes, patches, bags, vintage themes and suits were changing from year to year. I have a smart and high beast style where I like to be comfortable with what I wear but look like I have class. I now adore wearing oversized tops, suit pants, tucked in t-shirt or hoodie, “dad shoes” ( Gucci Rhytton) and fill it in with some minimalistic accessories such as either two rings, a bracelet and one chain that I wear since I was young.  

Analysis of Storytelling

ST - Analysis, ST - Research

Storytelling softens time and experiences by converting passing moments and the continuous flux of events into a structure, a pattern, a plot that gives meaning, makes sense, provides explanation- but also simplifies. A story normally has three parts, a beginning, the middle and end. Today, storytellers’ experiment with that flow in different variations to be more creative. The skill of storytelling is knowing what to include and what to leave out. This can only be done with a full understanding of a subject’s underlying context, simply put a narrative and you can work from there, a story could also be done by having someone telling someone else their version of a story.

Stories can be based on lived experience, whether physical or psychological, they can also be based on a fiction or fantasy. Or they can take a middle ground between fact and fiction. They can be expressed through a wide variety of media and genres. Genres are a style of telling whose form we identify and recognise so that our understanding and expectations become part of our ‘reading’ of the narrative itself.

There are various forms and direction a story can be, they are: Linear, Non-Linear, Circular and Fragmented. Linear means is a story that includes plot, characters, setting, climax and resolution. Linear narratives present stories in a logical manner by telling what happens from one point in time to the next without using flashbacks or flash-forwards and then returning to the present. Non-Linear story direction is a disjointed narrative or disrupted narrative is a narrative technique, sometimes used in literature, film, hypertext websites and other narratives, where events are portrayed, for example, out of chronological order or in other ways where the narrative does not follow the direct causality pattern. A Circular form is when the story node links to one and only one other story node, forming a circle. The guest can enter the story at any point continue around the circle of story nodes. Depending on the duration of the story, the guest may loop around the circuit and encounter the same story nodes multiple times. And lastly the Fragmented form of storytelling means that the narrative might start in the middle of the story, transition back to the beginning of the tale and then flash forward to the end. In general, fragmented narratives can be thought of as linear narratives told in a nonlinear fashion.

There are many ways of finding, creating or hearing a storyline. For example, it can be an experience, an event from your past or present, remember stories could be personal or relate to others. It can be inspired by someone or something or it can be re-interpreted from an existing story. A story can be fictional (imagination) or non-fictional (factual).  Additionally, a storyline can relate to the psychological not just the physical. Lastly it can be about the act or art of narration or storytelling itself. 

There are also ways to think about the way the viewer/ public will experience or interact with your work. If it is a book, it could have a different texture on the front page to see what target audience they can reach for. Infant book tends to have a variety of materials so they can interact with the book and learn. Adults tend, glossy or matte finishes which is simple, and they can just get on with reading. A problem a lot of the audience for stories have is not understanding the plot or narrative of your story, even though you might understand every little thing, every secret and every symbol, it can happen that the public might not and therefore before releasing a book or story, its best to even simplify the content and context for those type of instances.

A famous British filmmaker named “Adam Curtis” which theme is mainly “Power and how it works in society once stated: “All reality is incredibly complex and chaotic. To make sense of it we have to tell stories about it – which inevitably simplifies”

Adam Curtis. In my opinion, what he wants to say is that the world we live in is static, it doesn’t change much however us as the humans do. Instead of looking to change the world for the better, we look either to change small things such as our bodies, our own rights as an individual, or we fall back into the past. 

Here are some photographs shot by famous photographers and artists to do with the theme of Storytelling.  

Workshop: Zine workshop and Different fonts

ST - Workshop

We had a lecture and workshop with one of the members of the Polyester magazine. She told us that around 30 people per issue working on it regularly. They need every help to make the professional edits and prints. Their zines are really high quality and it takes 3-6months to produce a single issue. As normal as it sounds, they use InDesign to make templates for the zines and then print it from there. She suggested a prinitng company that they use to print themselves which is the “Premier print group ‘. Overall, I learnt a lot about the distribution of zines and magazines which will come helpful in the future when I would like to publish a magazine. Polyster: Celebrating all things trash, kitsch and camp, Polyester is a London-based zine exploring feminism and gender identity through fashion.

Lecture on fonts

Readability:

Text is for reading, so making my text legible Tiny/ Giant font sizes, crammed line height, or ugly and difficult to read fonts make the viewer’s experience of my book much tougher to understand and read.

 Leading:

Leading, or the space between the lines of text, is an invaluable tool for readable text. Bad leading can ruin a good piece of copy, and good leading can make even the worst type up look readable for anyone. For large blocks of text, 1.5 times the size of text is a good size. Smaller text should have tighter leading, and a huge text should have a lot of it. 

Colour: 

I have to be cautious with colour, the contrast between the text and background is significant. I have to choose a combination that will be readable. Black on white backdrops are a standard, Yellow on pink would have been too bright and it would be hard to read. Colour may also be used in a photobook to reflect aspects of photographic work. 

Popularity on fonts:

Helvetica, widely seen as the most popular 20th Century font only started to grow its fame in the late 20th Century when it was distributed on Apple Mac computer and was more an appreciation of the 20th Century modernism. 

Editing:

I learnt I shouldn’t be afraid to cut, then edit and see how it looks, also I got to make drafts and copies and re read so I give my best in the final results. 

Workshop: Lighting ( Studio and External)

ST - Workshop

This workshop was amazing, I had so much interest into lighting. John, which was our teacher, taught us many tips and directions of using more lights that I didn’t know about yet. 

For instance, I learnt about the “Kino flo” where it has a nice dimmer attached to it to control the shadows. This type is best known for developing proprietary LEDs based on a colour science technology that ensures colour quality unsurpassed for lighting both close-ups and on large studio spaces. 

Next I learnt about the “Broncolor pocket wizard” which is very handy for studio photography. It is simply a radio wave instrument that allows the flash in the light activate itself when you press the shutter. Now we have ones using Wi-Fi or Bluetooth whereas ages ago they were used by cables which was a big hazard as you could trip over and hurt yourself. 

Another device we learnt about was the majestic “BronControl” where I was able to adjust the lighting with my smartphone, tablet or computers.

We used a very professional lighting device called the “Broncolor Siros” that contained 800J (Joules) which is the measurement of speed, in this case the light. The Siros is a moonlight that we used in the studio. With flash durations from 1/8000 s (t 0.1) or 1/13’000 s (t 0.5) and recycling times from 0.02s you can capture every moment perfectly. Radio synchronisation uses either Broncolor RFS 2.1 or Pocket Wizard. The enormous control range goes up to 9 f-stops, resulting in output as low as 2 joules which gives the photographer an unrestricted choice of aperture. And the lightning-quick charging time, 0.02 to 0.90 s at 400 joules, means you never have to wait.

Workshop: Installation and set Design

ST - Workshop

In this set design workshop, I learnt a lot of health and safety information while building and installing a set in the studio. Below I will show some photos I have from the workshop; we had an instruction working in the design technology department explaining different ways of building a set. Using the drill, we had to be especially careful as it’s a dangerous tool, we had to have goggles on if there was a high risk and aprons so our clothes wouldn’t get dirty.

Here are the health and satety cautions we learnt about:

 Only people that need to be in the studio should be there.

In a studio environment the common major risks are:

Slips, trips and falls caused by people falling over equipment.

Issues concerning the use of electrical equipment.

Identified hazards and actions that can be taken to minimize the risks:

Sharps – The use of scissors and utility knives are often required to cut cable ties, gaffer tape. When these are not in use, they should be stored safely with blade covers on in a place where they will not be accidently knocked.

Suspended equipment – ensure all suspended equipment is securely fastened and where necessary with secondary safety chains to stop items falling e.g. suspended studio lights, heavy backdrops.

Above head height working -Equipment or stored items that requires above head height working or, access to these items to be made by appropriate step ladders, kick-stools or scaffolding as necessary. The access to comply with agreed safe working practices e.g. Step ladders requires someone to hold and stabilise the ladders all the time someone is using the ladders.

Risks of Trips Slips and Falls

Keep the studio clean, clear and un-cluttered. –  All the equipment in the studio is to be stored in the correct and safe way when it is not in use. Items to be stored in designated areas around the sides or outside of the studio, no equipment or empty boxes are to be left in walkways or places that people could trip over items.

Make sure all unused equipment is put away before you start your shot to minimise the equipment that could get in the way. Make sure all bags, boxes and equipment trunks are moved to a safe area at the side of the room so there are no trip hazards.

After the shot put all the equipment that needs to be put back away is safely stored.

No food and drink – are to be taken into the studio. This is to prevent food or drink being split destroying or damaging the equipment, giving electric shocks from the wires. Also, food or drink on the floor could be a slip hazard. There is a possibility that photographic chemicals might be in the studio, if so, they could contaminate food and drinks.

Tripods and Light stands – Make sure all of the legs on tripods and light stands are pulled opened to give the greatest stability.  This reduces the risk of equipment toppling over on top of someone or damaging the equipment.

Electrical Equipment Risks

Trailing wires and leads – All wires to be taped down or run through rubber cable floor trunking protector. This is to stop people tripping over the wires and hurting themselves. Also, to prevent damage and ware to the cables that will shorten the cables life.

When plugging and unplugging electrical equipment switch of both the equipment and the plug socket before putting the plug in.

Check all the electrical equipment is up to date with PAT testing. A visual check to be carried to ensure there are no exposed wires, damaged leads, plugs are firmly pushed into sockets, no cables are stretched, and the equipment looks to be in good condition and works as designed.

Lamps – Never touch lighting bulbs, even when cold. Incandescent lights work at high temperatures. If handled the finger marks and traces left behind can cause localised hot spots that will cause a bulb to blow, or even explode.