Fashion Evolution Research

1990-1999

The 1990s experienced a huge fashion transformation as men basically banished any trends from the ’60s, ’70s, and ’80s in attempt to redefine themselves. “Casual” was the only style that stayed, and minimalism was the new thing onwards. Mainstream fashion styles were influenced by three significant youth subcultures of the decade: rave, hip-hop, and grunge. T-shirts, shorts, jeans, trainers, sweatshirts, hoodies, tattoos, piercings, and prominently displayed brands comprised the majority of any man’s closet. In fact, the shift towards a more casual work uniform began thanks to the ’90s and its rejection of stuffiness and formality. By the ’90s, however, an era of casual, relaxed clothing in simpler colours and cuts replaced that influence. Leather jackets, knit sweaters, flannel button-downs, bowling-inspired button-downs, baggy denim jeans, overalls and baseball caps.

2000-2010

The early 2000s saw the climb of fast fashion. With globalization, and the ability to cut costs through outsourcing, brands such as H&M and Forever 21 were able to mimic runway looks at a fraction of the cost. This resulted in the collapse of class structures defined by fashion. High and low trends were mixed, and as clothing became cheap, everyone was able to save up for designer accessories. At the turn of the millennium, men’s fashion experienced a brief “futuristic” wave. Black, silver, and metallic were in. Men wore leather outfits, puffy jackets, tracksuits, and Rockport boots.

In the mid-2000s, distressed denim became popular, along with military wear as everyday clothes. Popular colours included beige, rust, and forest green, and men wore low-rise jeans, light-coloured polos, cargo pants, khakis, and short sleeved button-downs. Accessories such as white belts, aviators, trucker hats, flip-flops, Argyle print, and oxford shoes were also in fashion. Suits became slimmer, and popular styles included black, navy, charcoal, and pinstripes. Nehru suits and Mandarin collars, inspired by James Bond and the Matrix, began to emerge.

Youth fashion was inspired by hip-hop and skater culture, mixing sportswear with high fashion. Sneakers, from Chuck Taylors to Nike Air Jordan’s, became hot items. At the same time, goth and indie pop subcultures developed. People became interested in vintage thrift store shopping and adopting a darker, rocker aesthetic–a twist on British mod. The favourite trend of mid 2010 were mainly Converse sneakers.

2010 – 2015

Smart casual looks, athleisure, along with hipster fashions were on trend. Fashion designers began to move away from the slim fitting casual attire and frequently combined business casual pieces with sportswear. Brown replaced black as the most popular colour for leather jackets, and common accessories included orange hoodies, black track pants, faded jeans covered in iron-on patches, black or white leather hi-tops, Timberland boots,(became popular again just like in 2014 and 2015), navy blue wool coach jackets, graphic print tees featuring a small statement design dark flannel sportscoats, cambric shackets, or camouflage jackets layered over cardigans or Alpine patterned sweaters and white Adidas sneakers.

2015 – 2020

2016:

Tartan

Reminiscent of private school uniforms, tartan emerges yet again as a popular pattern choice in recent street style looks, featured most prominently in the form of bold suits featuring this classic design. While tartans in traditional colours work well to maintain a classic feel to looks, experimenting with bolder and brighter versions for a more vivid take on the trend. Reds, mustards and bright greens are a few examples of more daring tartan colour choices that will leave an impression. A bright tartan blazer worked nicely as a focal point for outfits, People accessorised accordingly with minimal pieces that will sustain a youthful silhouette.

Floral Print

Recently popularised in shirts and jackets, the floral print is found in its varying degrees of brightness and boldness in many street styles looks. While the trend can be a little overwhelming for most men, florals can work well to lend more dimension to your looks. It also brings the sunnier feel of spring/summer aesthetics to wintery looks for added brightness in the chillier months. Incorporate slim ties in vivid floral prints to brighten up suits or a floral pocket square for a simple take on the trend.

2017:

All white

Head to toe white prevailed as a favoured street style trend that was certainly bold. While most gentlemen that harnessed this trend went for more elaborate oriental-inspired silhouettes, there are simpler ways to channel elements of this trend for your weekend wear. White jeans with a humble white t-shirt but throw on a navy or emerald baseball cap for a more grounded look. Roll up your jeans for a relaxed adaptation of the trend. Throw on some dark sunglasses to bring a bit more dimension to the plainness of all white.

Childhood memories

A more playful trend that emerged from the European streets during fashion week was the novel childhood references that were emblazoned on shirts, jackets and baseball caps. Gents saw this fashion as an opportunity to play off youthful imagery. Astronauts, spacecrafts, zoo animals, surfboards, and the like were the fun style statements with references from our younger years. To incorporate this trend in their everyday wear, they went with male accessories for a simple boost to the simplest of casual pieces.

Monochrome Prints

On the topic of childhood memories, the monochrome prints featured on the European streets of fashion week were a little reminder to our memories of ‘101 Dalmatians’. Bold, graphic and unusual, Fashion Week attendees weren’t afraid to make daring statements in the most humble and basic of all the colour combinations. For men who are not as brave, incorporate black and white in more traditional patterns, like bold stripes or ginghams which will read more classic yet perpetually stylish.

2018:

Vintage Checks

During the closing of 2017, vintage checks were trending heavily for women. Coming into 2018, they have also been adopted by the gents and are now appearing on everything from men’s trousers to jackets and even caps. To rock this look, men started out with one statement checked garment, such as a coat or blazer. Then, while feeling confident, consider adding a matching piece, like pants or a hat or bag.

Turtleneck Suits

Suiting never went out of style for men, but there are ways to keep your tailored look appearing on-trend each season. This year, it’s all about what men paired with their suit. So, when the weather gets cold, they swapped their usual shirt for a turtleneck sweater. By combining a turtleneck with a smart suit, you’ll be able to achieve an incredibly stylish and sleek look. This was used to wear in the office, dinners and other semi-formal events.

Oversized Silhouettes

Last year garments became looser and larger than they were the previous years. In 2018, that trend is set to continue with oversized silhouettes dominating casualwear. To rock this look the right way, remember that it’s all about striking the correct balance. As you don’t want to appear sloppy or as if you don’t know your size, it’s essential to ensure your oversized look is suitably smart. To do so, men went for high-quality fabrics and sophisticated styles that have merely had their proportions blown up.

Military Men

It may not be new, but military wear was back for another round in the world of men’s fashion in 2018. The trend, which includes practical pieces and utilitarian designs, blends both function and style into one. To wear it in 2018, sticking to pieces in shades of beige, brown, army green and khaki. When it comes to designs, gents looked for army-style garments with simple fastenings and large pockets. Then, completed the look with a shearling-lined aviator jacket.

2019:

Large Leather Clutch Bags

Gents have begun embracing bags more and more. With the size of phones and the number of cards we all have these days, sometimes pockets just didn’t cut it. To safely and stylishly carry their essentials this season: a large leather clutch or pouch. Not only can these bags tote everything you need for an outing, but they also look great doing it. In fact, their simple yet sleek style even makes them the ideal bag to pair with a suit.

Pastel Colour Palettes

While beige was a favourite colour in 2019, it wasn’t the only standout hue. Pastel colour palettes also made their mark at the menswear tradeshow. Colours like light pink and sky blue were spotted in the form of suits and tops, adding a stylishly soft touch to masculine silhouettes. These looks, which appeared light and bright in the summer sun, projected a resort vibe and proved an excellent option for elegant, modern men.

Woven Brown Leather Loafers

Men fell in love more with brown leather loafers. Paired with suits and smart trousers, these shoes provided the perfect finishing touch to a range of ensembles. Gentlemen contrasted a pair with a linen suit for an easy-going yet elegant appearance. Unlike traditional loafers, the woven design added an eye-catching, textural element to your outfit.

2020 (present)

Cross-Body Bags

Keeping your belongings safe and sound with a super stylish crossbody bag, whether it be a messenger-style or something small and neat, these are a great way to secure your stuff and do it fashionably. If the strap is too long for your liking, tie a small knot in it, and you’ll have a unique addition to your collection. This is a great way to jazz up an outfit and is a practical way to do it.

Oversized Blazers

Take it back to the ‘80s with an oversized blazer. Large and in charge, put a twist on the essential suit jacket by taking it up a few sizes. Whether it be a pinstripe or something one colour, this is a great way to put a retro spin on a modern outfit without looking too formal. Choose a fit that’s slightly bigger than the regular fit or go all out with something massive. Pair it with a basic T-shirt or a funky button-down and jeans, and you’re going to be strutting down ever.

Patchwork Prints

Make it loud and wear it proud – patchwork prints are back. From Versace- esque designs to plaid, this is something that looks great on everyone. Wear a shirt with cut outs of different styles and contrasting colours with a white T-shirt to make the whole outfit pop. Stand out even more with funky pants or keep the top half the hero by pairing it with dark trousers for a classic street style.

High Waisted Trousers

Take it back to the ’40s with high waisted trousers. This is a flattering style that comes back into fashion every few years, due to its versatility. Channel your inner trousers by pairing them with a tucked-in T-shirt or put a modern twist on the traditional pants by rocking them with an open shirt. From navy to cream, this is a great bottom half to wear all year round.

Two-Strap Slides

Make the world your runway with these two-strap slides. Unlike traditional footwear, these shoes offer double support and look extra cool as you walk down the street. Choose from branded shoes or something low-key, and pair them with jeans, suit pants or a pair of flared trousers.

Conclusion

Overall, the trends clearly have changed throughout the years but for men it was not new clothes or new accessories, in my opinion it was more adjustments or size changing. Bigger clothes, patches, bags, vintage themes and suits were changing from year to year. I have a smart and high beast style where I like to be comfortable with what I wear but look like I have class. I now adore wearing oversized tops, suit pants, tucked in t-shirt or hoodie, “dad shoes” ( Gucci Rhytton) and fill it in with some minimalistic accessories such as either two rings, a bracelet and one chain that I wear since I was young.

Analysis of Storytelling

ST - Analysis, ST - Research

Storytelling softens time and experiences by converting passing moments and the continuous flux of events into a structure, a pattern, a plot that gives meaning, makes sense, provides explanation- but also simplifies. A story normally has three parts, a beginning, the middle and end. Today, storytellers’ experiment with that flow in different variations to be more creative. The skill of storytelling is knowing what to include and what to leave out. This can only be done with a full understanding of a subject’s underlying context, simply put a narrative and you can work from there, a story could also be done by having someone telling someone else their version of a story.

Stories can be based on lived experience, whether physical or psychological, they can also be based on a fiction or fantasy. Or they can take a middle ground between fact and fiction. They can be expressed through a wide variety of media and genres. Genres are a style of telling whose form we identify and recognise so that our understanding and expectations become part of our ‘reading’ of the narrative itself.

There are various forms and direction a story can be, they are: Linear, Non-Linear, Circular and Fragmented. Linear means is a story that includes plot, characters, setting, climax and resolution. Linear narratives present stories in a logical manner by telling what happens from one point in time to the next without using flashbacks or flash-forwards and then returning to the present. Non-Linear story direction is a disjointed narrative or disrupted narrative is a narrative technique, sometimes used in literature, film, hypertext websites and other narratives, where events are portrayed, for example, out of chronological order or in other ways where the narrative does not follow the direct causality pattern. A Circular form is when the story node links to one and only one other story node, forming a circle. The guest can enter the story at any point continue around the circle of story nodes. Depending on the duration of the story, the guest may loop around the circuit and encounter the same story nodes multiple times. And lastly the Fragmented form of storytelling means that the narrative might start in the middle of the story, transition back to the beginning of the tale and then flash forward to the end. In general, fragmented narratives can be thought of as linear narratives told in a nonlinear fashion.

There are many ways of finding, creating or hearing a storyline. For example, it can be an experience, an event from your past or present, remember stories could be personal or relate to others. It can be inspired by someone or something or it can be re-interpreted from an existing story. A story can be fictional (imagination) or non-fictional (factual). Additionally, a storyline can relate to the psychological not just the physical. Lastly it can be about the act or art of narration or storytelling itself.

There are also ways to think about the way the viewer/ public will experience or interact with your work. If it is a book, it could have a different texture on the front page to see what target audience they can reach for. Infant book tends to have a variety of materials so they can interact with the book and learn. Adults tend, glossy or matte finishes which is simple, and they can just get on with reading. A problem a lot of the audience for stories have is not understanding the plot or narrative of your story, even though you might understand every little thing, every secret and every symbol, it can happen that the public might not and therefore before releasing a book or story, its best to even simplify the content and context for those type of instances.

A famous British filmmaker named “Adam Curtis” which theme is mainly “Power and how it works in society once stated: “All reality is incredibly complex and chaotic. To make sense of it we have to tell stories about it – which inevitably simplifies”

Adam Curtis. In my opinion, what he wants to say is that the world we live in is static, it doesn’t change much however us as the humans do. Instead of looking to change the world for the better, we look either to change small things such as our bodies, our own rights as an individual, or we fall back into the past.

Here are some photographs shot by famous photographers and artists to do with the theme of Storytelling.

Workshop: Zine workshop and Different fonts

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We had a lecture and workshop with one of the members of the Polyester magazine. She told us that around 30 people per issue working on it regularly. They need every help to make the professional edits and prints. Their zines are really high quality and it takes 3-6months to produce a single issue. As normal as it sounds, they use InDesign to make templates for the zines and then print it from there. She suggested a prinitng company that they use to print themselves which is the “Premier print group ‘. Overall, I learnt a lot about the distribution of zines and magazines which will come helpful in the future when I would like to publish a magazine. Polyster: Celebrating all things trash, kitsch and camp, Polyester is a London-based zine exploring feminism and gender identity through fashion.

Lecture on fonts

Readability:

Text is for reading, so making my text legible Tiny/ Giant font sizes, crammed line height, or ugly and difficult to read fonts make the viewer’s experience of my book much tougher to understand and read.

Leading:

Leading, or the space between the lines of text, is an invaluable tool for readable text. Bad leading can ruin a good piece of copy, and good leading can make even the worst type up look readable for anyone. For large blocks of text, 1.5 times the size of text is a good size. Smaller text should have tighter leading, and a huge text should have a lot of it.

Colour:

I have to be cautious with colour, the contrast between the text and background is significant. I have to choose a combination that will be readable. Black on white backdrops are a standard, Yellow on pink would have been too bright and it would be hard to read. Colour may also be used in a photobook to reflect aspects of photographic work.

Popularity on fonts:

Helvetica, widely seen as the most popular 20^th Century font only started to grow its fame in the late 20^th Century when it was distributed on Apple Mac computer and was more an appreciation of the 20^th Century modernism.

Editing:

I learnt I shouldn’t be afraid to cut, then edit and see how it looks, also I got to make drafts and copies and re read so I give my best in the final results.

Workshop: Lighting ( Studio and External)

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This workshop was amazing, I had so much interest into lighting. John, which was our teacher, taught us many tips and directions of using more lights that I didn’t know about yet.

For instance, I learnt about the “Kino flo” where it has a nice dimmer attached to it to control the shadows. This type is best known for developing proprietary LEDs based on a colour science technology that ensures colour quality unsurpassed for lighting both close-ups and on large studio spaces.

Next I learnt about the “Broncolor pocket wizard” which is very handy for studio photography. It is simply a radio wave instrument that allows the flash in the light activate itself when you press the shutter. Now we have ones using Wi-Fi or Bluetooth whereas ages ago they were used by cables which was a big hazard as you could trip over and hurt yourself.

Another device we learnt about was the majestic “BronControl” where I was able to adjust the lighting with my smartphone, tablet or computers.

We used a very professional lighting device called the “Broncolor Siros” that contained 800J (Joules) which is the measurement of speed, in this case the light. The Siros is a moonlight that we used in the studio. With flash durations from 1/8000 s (t 0.1) or 1/13’000 s (t 0.5) and recycling times from 0.02s you can capture every moment perfectly. Radio synchronisation uses either Broncolor RFS 2.1 or Pocket Wizard. The enormous control range goes up to 9 f-stops, resulting in output as low as 2 joules which gives the photographer an unrestricted choice of aperture. And the lightning-quick charging time, 0.02 to 0.90 s at 400 joules, means you never have to wait.

Workshop: Installation and set Design

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In this set design workshop, I learnt a lot of health and safety information while building and installing a set in the studio. Below I will show some photos I have from the workshop; we had an instruction working in the design technology department explaining different ways of building a set. Using the drill, we had to be especially careful as it’s a dangerous tool, we had to have goggles on if there was a high risk and aprons so our clothes wouldn’t get dirty.

Here are the health and satety cautions we learnt about:

Only people that need to be in the studio should be there.

In a studio environment the common major risks are:

Slips, trips and falls caused by people falling over equipment.

Issues concerning the use of electrical equipment.

Identified hazards and actions that can be taken to minimize the risks:

Sharps – The use of scissors and utility knives are often required to cut cable ties, gaffer tape. When these are not in use, they should be stored safely with blade covers on in a place where they will not be accidently knocked.

Suspended equipment – ensure all suspended equipment is securely fastened and where necessary with secondary safety chains to stop items falling e.g. suspended studio lights, heavy backdrops.

Above head height working -Equipment or stored items that requires above head height working or, access to these items to be made by appropriate step ladders, kick-stools or scaffolding as necessary. The access to comply with agreed safe working practices e.g. Step ladders requires someone to hold and stabilise the ladders all the time someone is using the ladders.

Risks of Trips Slips and Falls

Keep the studio clean, clear and un-cluttered. – All the equipment in the studio is to be stored in the correct and safe way when it is not in use. Items to be stored in designated areas around the sides or outside of the studio, no equipment or empty boxes are to be left in walkways or places that people could trip over items.

Make sure all unused equipment is put away before you start your shot to minimise the equipment that could get in the way. Make sure all bags, boxes and equipment trunks are moved to a safe area at the side of the room so there are no trip hazards.

After the shot put all the equipment that needs to be put back away is safely stored.

No food and drink – are to be taken into the studio. This is to prevent food or drink being split destroying or damaging the equipment, giving electric shocks from the wires. Also, food or drink on the floor could be a slip hazard. There is a possibility that photographic chemicals might be in the studio, if so, they could contaminate food and drinks.

Tripods and Light stands – Make sure all of the legs on tripods and light stands are pulled opened to give the greatest stability. This reduces the risk of equipment toppling over on top of someone or damaging the equipment.

Electrical Equipment Risks

Trailing wires and leads – All wires to be taped down or run through rubber cable floor trunking protector. This is to stop people tripping over the wires and hurting themselves. Also, to prevent damage and ware to the cables that will shorten the cables life.

When plugging and unplugging electrical equipment switch of both the equipment and the plug socket before putting the plug in.

Check all the electrical equipment is up to date with PAT testing. A visual check to be carried to ensure there are no exposed wires, damaged leads, plugs are firmly pushed into sockets, no cables are stretched, and the equipment looks to be in good condition and works as designed.

Lamps – Never touch lighting bulbs, even when cold. Incandescent lights work at high temperatures. If handled the finger marks and traces left behind can cause localised hot spots that will cause a bulb to blow, or even explode.

Workshop: Book Binding

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This workshop came in very handy when it will come for me to be making my own book myself, I learnt many stitching techniques and actually practicing them on physical books. Making a book from the start or I’ll say from scratch was amazing because I felt so proud to say I made it and not the publisher. For this project I am willing to do a photobook as my final outcome. We all in the workshop learnt the 3-hole Pamphlet and the original Kettle stitching techniques.

This equipment was used to get the stitching done:

Book knife
Book binding needles
A bone folder made out of Teflon
A book binding thread

3 Hole Pamphlet Stitch:

Fold the paper equally in A5 (that was the size we were working with).
begin by putting a hole in the middle, top and bottom, and that can be done by using the needle.
Sew the thread through the eye of the needle, go through all the wholes, then pull the opposite end and a knot will be formed so the thread will not come out of the eye.
Push the thread through the middle hole from the front inwards and then the top back again.
Finish by tying a double knot and the book would be bind with the 3 whole Pamphlet.

Kettle Stitch:

Materials used:

Book knife
Book binding needles
A bone folder made out of Teflon
A book binding thread

“A knot formed in the sewing thread at the ends of the sections to hold them together.”

Start by folding an A5 paper in half to create an A6 size, which will follow to a grouping together in fours.
Create a template using an A5 piece of paper with a tab which shows you where the top of the A6 paper will measure.
Make sure to take the right measurements from the tab which indicates the length of the A6, create five holes, one which will indicate the middle, one top and bottom a cm away from end, and then one in between each and the middle.
Follow those steps by making 5 holes using this template on the A6 booklet of x4 pieces of paper. Put the smooth edge of the papers the same way in all the booklets to create one smooth side.
Layer all booklets in front, to have a clear look, with binds facing away apart from one which will face towards us.
Starting from the hole on the left, thread carefully the needle and tie a knot. Continue through each hole until the end of the process.

Canadian Bookbinders and Book Artists Guild - Home Study

Workshop: Photoshop Re – Touching

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I really enjoyed this workshop as I feel really confident with postproduction such as using the photoshop software. Here I will present two photos, one which is the original and the next one is after editing. There is one little thing that is different to when I normally edit. I used the Wacom digital editing tablet. At first it was difficult as I never had my hands on a piece of technology like that. I first had to change the settings before doing any adjustments. You can adjust the sensitivity and buttons on preferences.

Soft is very sensitive and firm is the opposite:

A screen shot of a computer

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You can adjust what area you want your pen to work in, this allows you to only focus on specific areas such as the eyes or lips.

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The getting into the actual retouching we used the High and low frequency re touching technique.

High frequency is about the details and the texture of the photograph such as the skin. Whereas the low frequency is about colours, so the cold or warm tones and shadows.

I firstly Duplicated the layer to have a background layer and name it colours and texture.

After I made these adjustments: Texture- add Gaussian Blur, Colour- image- apply imagine.

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These affects made my image look like this, a mask looking feature:

A flat screen television

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Lastly, go to linear light and take the colour and texture layer and group them together. This this made the mask come off and made me carry on with editing such as removing imperfections, adding tones, using the burn and dodge tools to lighten and darken features such as teeth and eyebrows. Using the liquify tool I improved her facial features such as her jawline, her lips to make them pop more, made her eyes slightly bigger and adjusted her cheeks to make her even prettier in my opinion.

In extension, I learnt how to make my photograph in photoshop be printed in the A3 size.

Add border

Image

Canvas size

Clock Relative

Choose you centimetres

Press okay

Then go to layer

Flatten to make it white

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Here I present my Before and after:

Contemporary Test photoshoot

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My final test shoot included two great subjects who created their own fashion line. It was great working with different people and a clothing brand that is not released. The photoshoot consisted of hoodies, dark themed location, urban poses and modern compositions. I know for a fact that in the 1990’s photographers would not carry a photoshoot like this one and that is why I chose to do it. The photoshoot was carried out at night because it fitted well with the clothes, I wanted it to look edgy and not kind and cheerful. I wanted to get straight to the point, so we visited Vauxhall in London to take those photos in a local estate. The brand is about connecting different people together, and what is the best place for that? An estate where everyone is real and honest.

I have to say I had a little problem with the exposure and getting the lighting right however with a help of another friend holding a flashlight it enabled me to capture them just great. The lighting in the bridge gave a modern look to the photos because of the bright red-light strip on the edge, I loved it, it gave my models a red backlight which came out great. Another great aspect was hiding their faces and showing more the clothes as the designer asked me to focus more on clothes but don’t leave the model out of the shot, so I thought, okay if they can cover their faces with the branded hat, that could work out just fine. The apartments in the backdrop also gave a nice touch to the modern interface. Back in the old days, there was no apartments like this, therefore that was an awesome idea to include as well. Comparing to the previous test shots, I had an old looking inspired location with simple clothing, then this evolves into a more bright, more colourful and more busy background to this photoshoot where everything is new, the backdrop has lights and apartments and lastly this explicitly portrays my objective as a photo series.

Moving forward with my main photoshoot:

After taking three different photoshoots, I figured to use one, well fitted model that I’ve used before as he is very comfortable with me and have proved to me that he can listen to my directions in order to receive what I want. Victor, which I included in my first year, my skating in heels photoshoot and now my Evolution project shows his change in fashion itself. Looking forward to seeing how the projects goes on with him.

Second Test Photoshoot 2006

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This second test shot was based in Central London, in Southbank with a great female model, she was professional with the posing and done everything I asked her for. Working with an individual like that made me practice for my future career and in my opinion, I cannot wait to be in the industry to work with professionals.

Going to the photoshoot, I thought about three things, “Face”, “Hair” and “clothing”. The face was important because from what I found out, in the 2000’s the face was really important tot get the message across. In this photoshoot, I wanted my model to be very comfortable in her clothes that I picked out for her, the nice striped top complemented her hair, the jacket was vintage which fits in the theme I was working with and the hair which I kindly asked her to curl came out amazing in the shot.

The location was picked in Central because I think it could be modern as 2006 is not as far from now than 1990, however it is also historic so it would fit perfectly in-between.

Moving to one photo that is attached to my post is one of Catherine which I done a shoot just before the central London one. I wanted to manipulate the image and use my creativeness in photoshop. I masked, cropped and manipulated the image so that the background was a Graffiti wall as the biggest thing coming in the urban style was skating and graffiti which I wanted my main photoshoot to include. I’m big on the skating culture and fashion so the evolution of that style had to be inserted into my project.

First test shoot

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Here I can show you what I had in mind at the beginning of the project. The model I chose had a great physique and, in my opinion, looked photogenic on camera. The idea was to go to a roof top, have him dressed in denim with a plain white t-shirt as they did in the 90’s. As I knew this was only a test shoot, I was mainly focusing on if the model would fit the role in the main photoshoot I would carry and if the location would fit for the time era of 1990’s. In conclusion I decided I wouldn’t take him due to the lack of his backstory with fashion, he wasn’t interested into fashion or the evolution of it. Furthermore, the location looked far more modern than ancient, therefore I passed on that location too. I wanted to find something more industrial.

I used my Canon 750D to do this photoshoot, used manual settings to get the best lighting I could naturally and used a zoom in lens. My camera is not full frame however in the future I would love to buy a canon 5D to make my photography even better.