
Day: 6th Nov 2018
CAMDEN TOWN SHOOT PLAN
Research
This Mind map explores most of the aspects of my final Photoshoot. I took in consideration all the details i could think of to plan my last shoot.
Contextual Studies: Research Task 4 VISUAL ANALYSIS (Inside and Outside)
Contexual Studies, Contexual Work - More
Roe Ethridge for Gucci’s New Contemporary
Keywords: bold, floral, feminine, flowers, dirt, class, red and close up.
Alessandro Michele has dispensed four chapters in this new collection with a strong creative ability, blurring the lines of gender by casting males in womenswear collections and women in menswear collections, wearing similar looks that could have been designed for either sex. In detail, these clothes are treasures. There is a tiny hand-embroidered romantic floral embellishment and it’s hard not to notice that each ring is made out of different, gold-pleated elements and precious stones.
The compostion of the shot uses a rule of third, the subject is not in the middl eof the fra,e but in the left side making the plant compost more visible to the audience. The model’s whole body is specifically not in the whole frame because I think Roe Ethridge decided to focus on the texture of the flowers and how they relate to the compost which is right next to her head. because he wanted to swap the roles of the two genders, the model is meant to be a gardener which to be honest is not only a mans role as women tend to look after flowers and garden more than men do, however they might be used for labour jobs such as digging and moving plants. The use of the objects shows that the photographer is bringing an elemt of the outside, inside the studio. Fashion is just a matter of differentation. The flower compost is the element made to be stored in soil and that element is being brought into the studio where the model wears a flower suit implicating a real-life living flower.
The author “Walter Benjamin” states from ‘Paris,The Capital of the Nineteenth Century’:
“Fashion stands in opposition to the organic. It couples the living body to the inorganic world.To the living it defends the right of the corpse.The fetishism that succumbs to the sex appeal of the inorganic is its vital nerve”.

Guy Bourdin, Vogue 1975
Keywords: edgy, scary, fashion, realistic, fantasy and framed.
This photograph is composed of two female models marching on the streets feeling really confident and prestige while three mannequins are posed as if they were reaching or staring at them. This reminds me of a frame being fitted inside a frame because of the window having the models inside this rectangular body. Robert Frank states: “I’m always looking outside trying to look inside, trying to tell something that’s true. But maybe there isn’t any truth and there is only what is out there and that is always different”. In my opinion Frank is trying to say that people on the streets look inside the glass frames to see numerous styles and new clothes and therefore we have a guide on how to look but maybe the answer is not inside but within us, outside. The shop windows seem dull and drained of energy compared to the live, colourful, bright cheerful light out on the street. I think that the photographer wants us viewers to see that the mannequins are transfering their energy of clothes onto the living bodies of the streets and that embraces the purpose of what they are actually used for, for delivering a sense of style, edge and modern/contemorary fashion.
Contextual Studies: Research Task 3 Exploring definitions
Context Assessed, Contexual Studies, Contexual Work - MoreThe Street:
Buildings, homes, roads, architecture, patterns, lines, neighbourhood, people, strangers, friends, shops, money, food, bars, art, graffiti, vandalism, transport, movement, route, direction, life, pollution, crime, smoke, fashion, homelessness, homes, neighbourhood, space, language, sound, watching, windows, sub cultures, diversity, expression, exploring, adventure, texture, youth, schools, territory and expression.

Photography: Takay. Styled by: Ye Young Kim. Hair: Kenshin Asano. Makeup: Simone Otis. Model: Ewa Wladymiruk.
Keywords: Movement, Fashion, Fabulous, Feminine, Rushed, Glamour and busy.
This walking shot is amazing, I adore the long high heel boots which enhances her character and persona. I admire the monochrome style effect used to perform this shot because it drains the photo out of colour and just leaves her body gesture and the scenery to do all the fascinating eye- catching work.

Keywords: Class, Architecture, Vivid, Powerful, Dominance, Beauty, Makeup and proxemities.
Bella Hadid is one of the most famous and recognisable model in the whole fashion industry. Having a shot like this really brightens up her personality and shows her love to clothes, fashion, streets and architecture. the use of one colour on her outfit fits perfectly with the contrasting dark colours behind and around her. The street is looking up to her because of how the angle is shown; showing dominance and character. I adore the way Bella gazes at the camera, she makes the most natural straight face look fabulous and classy.

Photography: Elio Nogueira
Keywords: traditional, suit, casual, movement, shutter, pose, man, architecture, fashion, street and street style.
Interesting perspective, angle, movement and body gesture. This shot was taken in Spain by a popular spanish model who occasionally works in studios in London. The photograph is taken on a street passing by an old building which gives texture to the photograph. The shot must have been taken from just above the ground because I can see the low angle was being made. By not having the model looking at the camera it doesn’t create any tension with the viewer but actually creates a calm atmosphere of a young man walking casually across the streets of spain.
Defining “The Street”:
As Marcel Proust states “The streets belong to everybody, I repeated to myself” this quote means that the street is not restricted, they are like roots that holds and connects big cities with villages, towns and houses. let’s take Oxford Street to consideration, that one massive, long street links with many more side roads which contains little shops, big label shops and food places. The street is different during the times of the day, during day time Oxford street is fulfilled with over population, people going work, people going early shopping, people using the public transport and for tourism however during the night-time that specific street turns into young people clubbing, eating and having fun. However it also can be deserted from people, it could be a source of crime or it could simply be filled with bright lights that shines the roads.
A street is important to every single person, that is where protests occur, where homeless people sleep roughly, how people commute to get from A to B, where people communicate and where life happens. The street is authentic, it is real, whatever happens on the street actually happens. Walter Benjamin talks about the urban culture, experience, on high-speed rush, it is hard to walk across the street and not be run over ideally contrasts with just simply walking over a field. Paul Simul talks about the industrial movement because boring, people actually have to look at each other while being at the bus stop, while being in a tube, while walking on a pavement you have to look at everyone’s faces even though you do not want to.
Street style is very important, people dress a certain way, they display themselves to each other, its like they are on a stage showing off their clothes. Street-style developed enormously throughout the years, there are bloggers, vloggers and hype-beasts around every corner of a street. People in the 70s dressed differently on the streets to what people wear now. For example in the 70s the public wore disco style clothes such as loose trousers, bold colours and shiny shoes whereas today the streets is filled with twice the features the 70s have. Furthermore, I personally realised that during the years of 2010 onwards the vintage and retro style was becoming trendy once again. Rather than seeing people dressed in the newest collections from Gucci, the streets would be filled with unique retro clothing that the youth have never seen before. Stated by Ted Polhemus “Street style has always existed. It is, however, only since the mid-1950s that its significance has been recognized, valued, and emulated”. This quote evidently suggests that street style since the 50s have been spotted by many designers and is used today as a way of showing off who is best on the street. A person who wears all designer clothes will always be spotted by anyone on the street whereas a person who dresses ordinary will never be noticed by any fashionista, vlogger, photographer or blogger because of the boring and ordinary clothes he wears. Street is a lifestyle, you can take a man of the streets but the street life skills wont disappear from a man.
Street style Magazines such as “Fruits” is a monthly Japanese street fashion magazine founded in 1997 by photographer Shoichi Aoki. Fashion magazines often give people advice on styling, diet and what is trendy. Fruits talks mostly about the absurd fashion senses located in Tokyo, Japan and also the numerous subcultures such as punk, rock and goth. Additionally in one of the covers of the Fruits Magazine issue number 3, I noticed a couple holding hands with a destroyed graffiti background behind them. The colours in this shot are extremely vivid and I can see that their ripped up, filthy, damaged, absurd and unusual outfits connect with the horrible background. I can interpret that the photographer wanted the models to relate to their surroundings such as the dodgy graffiti wall.
The most influential photographer that has ever walked the street was Vivian Maier because of her unique style of holding her film camera waist height. She took photos of people on the streets in her own free time. She was a Nanny for about forty years and the streets were like her home, she would love to stroll around crowded areas to make new compositions, self portraits and then moved to colour film photography after moving to Chicago. Her work influenced many street photographers and her technique is still being used till today.
Overall in conclusion the street is taken really seriously in the fashion industry. For instance more and more photographs are being taken from the streets rather than from catwalk. Taken from an article by Hadley Freeman from “The Guardian” it states ” Now anyone can take photos for fashion blogs, not just accredited photographers with access to the Prada show, and anyone can be celebrated as a fashion icon, not just models and celebrities” which explicitly shows the street is where everyone has access to everything, people are not restricted to see what normally they would have to pay for or have incredible contacts for. At a fashion show you will find people such as actors, models or designers who enjoy dressing up, which is why fashion weeks are peak time for street-style photographers. Summing it all up, get out there on a street because a once in a lifetime opportunity might catch you there!
