
Month: Nov 2018
CAMDEN TOWN SHOOT PLAN
Research
This Mind map explores most of the aspects of my final Photoshoot. I took in consideration all the details i could think of to plan my last shoot.
Contextual Studies: Research Task 4 VISUAL ANALYSIS (Inside and Outside)
Contexual Studies, Contexual Work - More
Roe Ethridge for Gucci’s New Contemporary
Keywords: bold, floral, feminine, flowers, dirt, class, red and close up.
Alessandro Michele has dispensed four chapters in this new collection with a strong creative ability, blurring the lines of gender by casting males in womenswear collections and women in menswear collections, wearing similar looks that could have been designed for either sex. In detail, these clothes are treasures. There is a tiny hand-embroidered romantic floral embellishment and it’s hard not to notice that each ring is made out of different, gold-pleated elements and precious stones.
The compostion of the shot uses a rule of third, the subject is not in the middl eof the fra,e but in the left side making the plant compost more visible to the audience. The model’s whole body is specifically not in the whole frame because I think Roe Ethridge decided to focus on the texture of the flowers and how they relate to the compost which is right next to her head. because he wanted to swap the roles of the two genders, the model is meant to be a gardener which to be honest is not only a mans role as women tend to look after flowers and garden more than men do, however they might be used for labour jobs such as digging and moving plants. The use of the objects shows that the photographer is bringing an elemt of the outside, inside the studio. Fashion is just a matter of differentation. The flower compost is the element made to be stored in soil and that element is being brought into the studio where the model wears a flower suit implicating a real-life living flower.
The author “Walter Benjamin” states from ‘Paris,The Capital of the Nineteenth Century’:
“Fashion stands in opposition to the organic. It couples the living body to the inorganic world.To the living it defends the right of the corpse.The fetishism that succumbs to the sex appeal of the inorganic is its vital nerve”.

Guy Bourdin, Vogue 1975
Keywords: edgy, scary, fashion, realistic, fantasy and framed.
This photograph is composed of two female models marching on the streets feeling really confident and prestige while three mannequins are posed as if they were reaching or staring at them. This reminds me of a frame being fitted inside a frame because of the window having the models inside this rectangular body. Robert Frank states: “I’m always looking outside trying to look inside, trying to tell something that’s true. But maybe there isn’t any truth and there is only what is out there and that is always different”. In my opinion Frank is trying to say that people on the streets look inside the glass frames to see numerous styles and new clothes and therefore we have a guide on how to look but maybe the answer is not inside but within us, outside. The shop windows seem dull and drained of energy compared to the live, colourful, bright cheerful light out on the street. I think that the photographer wants us viewers to see that the mannequins are transfering their energy of clothes onto the living bodies of the streets and that embraces the purpose of what they are actually used for, for delivering a sense of style, edge and modern/contemorary fashion.
Contextual Studies: Research Task 3 Exploring definitions
Context Assessed, Contexual Studies, Contexual Work - MoreThe Street:
Buildings, homes, roads, architecture, patterns, lines, neighbourhood, people, strangers, friends, shops, money, food, bars, art, graffiti, vandalism, transport, movement, route, direction, life, pollution, crime, smoke, fashion, homelessness, homes, neighbourhood, space, language, sound, watching, windows, sub cultures, diversity, expression, exploring, adventure, texture, youth, schools, territory and expression.

Photography: Takay. Styled by: Ye Young Kim. Hair: Kenshin Asano. Makeup: Simone Otis. Model: Ewa Wladymiruk.
Keywords: Movement, Fashion, Fabulous, Feminine, Rushed, Glamour and busy.
This walking shot is amazing, I adore the long high heel boots which enhances her character and persona. I admire the monochrome style effect used to perform this shot because it drains the photo out of colour and just leaves her body gesture and the scenery to do all the fascinating eye- catching work.

Keywords: Class, Architecture, Vivid, Powerful, Dominance, Beauty, Makeup and proxemities.
Bella Hadid is one of the most famous and recognisable model in the whole fashion industry. Having a shot like this really brightens up her personality and shows her love to clothes, fashion, streets and architecture. the use of one colour on her outfit fits perfectly with the contrasting dark colours behind and around her. The street is looking up to her because of how the angle is shown; showing dominance and character. I adore the way Bella gazes at the camera, she makes the most natural straight face look fabulous and classy.

Photography: Elio Nogueira
Keywords: traditional, suit, casual, movement, shutter, pose, man, architecture, fashion, street and street style.
Interesting perspective, angle, movement and body gesture. This shot was taken in Spain by a popular spanish model who occasionally works in studios in London. The photograph is taken on a street passing by an old building which gives texture to the photograph. The shot must have been taken from just above the ground because I can see the low angle was being made. By not having the model looking at the camera it doesn’t create any tension with the viewer but actually creates a calm atmosphere of a young man walking casually across the streets of spain.
Defining “The Street”:
As Marcel Proust states “The streets belong to everybody, I repeated to myself” this quote means that the street is not restricted, they are like roots that holds and connects big cities with villages, towns and houses. let’s take Oxford Street to consideration, that one massive, long street links with many more side roads which contains little shops, big label shops and food places. The street is different during the times of the day, during day time Oxford street is fulfilled with over population, people going work, people going early shopping, people using the public transport and for tourism however during the night-time that specific street turns into young people clubbing, eating and having fun. However it also can be deserted from people, it could be a source of crime or it could simply be filled with bright lights that shines the roads.
A street is important to every single person, that is where protests occur, where homeless people sleep roughly, how people commute to get from A to B, where people communicate and where life happens. The street is authentic, it is real, whatever happens on the street actually happens. Walter Benjamin talks about the urban culture, experience, on high-speed rush, it is hard to walk across the street and not be run over ideally contrasts with just simply walking over a field. Paul Simul talks about the industrial movement because boring, people actually have to look at each other while being at the bus stop, while being in a tube, while walking on a pavement you have to look at everyone’s faces even though you do not want to.
Street style is very important, people dress a certain way, they display themselves to each other, its like they are on a stage showing off their clothes. Street-style developed enormously throughout the years, there are bloggers, vloggers and hype-beasts around every corner of a street. People in the 70s dressed differently on the streets to what people wear now. For example in the 70s the public wore disco style clothes such as loose trousers, bold colours and shiny shoes whereas today the streets is filled with twice the features the 70s have. Furthermore, I personally realised that during the years of 2010 onwards the vintage and retro style was becoming trendy once again. Rather than seeing people dressed in the newest collections from Gucci, the streets would be filled with unique retro clothing that the youth have never seen before. Stated by Ted Polhemus “Street style has always existed. It is, however, only since the mid-1950s that its significance has been recognized, valued, and emulated”. This quote evidently suggests that street style since the 50s have been spotted by many designers and is used today as a way of showing off who is best on the street. A person who wears all designer clothes will always be spotted by anyone on the street whereas a person who dresses ordinary will never be noticed by any fashionista, vlogger, photographer or blogger because of the boring and ordinary clothes he wears. Street is a lifestyle, you can take a man of the streets but the street life skills wont disappear from a man.
Street style Magazines such as “Fruits” is a monthly Japanese street fashion magazine founded in 1997 by photographer Shoichi Aoki. Fashion magazines often give people advice on styling, diet and what is trendy. Fruits talks mostly about the absurd fashion senses located in Tokyo, Japan and also the numerous subcultures such as punk, rock and goth. Additionally in one of the covers of the Fruits Magazine issue number 3, I noticed a couple holding hands with a destroyed graffiti background behind them. The colours in this shot are extremely vivid and I can see that their ripped up, filthy, damaged, absurd and unusual outfits connect with the horrible background. I can interpret that the photographer wanted the models to relate to their surroundings such as the dodgy graffiti wall.
The most influential photographer that has ever walked the street was Vivian Maier because of her unique style of holding her film camera waist height. She took photos of people on the streets in her own free time. She was a Nanny for about forty years and the streets were like her home, she would love to stroll around crowded areas to make new compositions, self portraits and then moved to colour film photography after moving to Chicago. Her work influenced many street photographers and her technique is still being used till today.
Overall in conclusion the street is taken really seriously in the fashion industry. For instance more and more photographs are being taken from the streets rather than from catwalk. Taken from an article by Hadley Freeman from “The Guardian” it states ” Now anyone can take photos for fashion blogs, not just accredited photographers with access to the Prada show, and anyone can be celebrated as a fashion icon, not just models and celebrities” which explicitly shows the street is where everyone has access to everything, people are not restricted to see what normally they would have to pay for or have incredible contacts for. At a fashion show you will find people such as actors, models or designers who enjoy dressing up, which is why fashion weeks are peak time for street-style photographers. Summing it all up, get out there on a street because a once in a lifetime opportunity might catch you there!
Contextual Studies: Research Task 2 COMPARING
Contexual Studies, Contexual Work - More- Wolfgan Tillmans, Lutz and Alex sitting in the trees, 1992. Keywords: Natural, exposing, wild, fashion, animals, hippie, nudity and environment.
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Camile Silvy, River Scene, France, 1858. Keywords: Vintage, history, sepia, mysterious, town, nature, calmness and dull.
- Ansel adams, Monolith- The face of half Dome. Yosemite national Park, 1927. Keywords: Texture, snowy, freezing, high, exploring, danger, heights, sharp
- Lee Friedlander, From America by car, 2007. Keywords: movement, nature, speed, adventure and limits.
- Richard Misrach, Hazardous Waste Containment Site, Dow corporation, 1998. Keywords: misty, waste, hazard, foggy, mystery and swampy.
- Joe deal, Untitled view, 1974. Keywords: Ground, dirt, filthy, structure, properties, tettitory and life.
- Robert Adams, Colorado Springs, 1968. Keywords: distance, mobile, remote, american dream, desert and gloom.
- Mark Power, 26 Different Endings, 2003. Keywords: direction, choices, return, roads, journey and speed.
- Martin Munkacsi, American Harpers Bazaar, December, 1993. Keywords: Cheerful, swim, costume, romance, blessed, holy and freedom.
- Louise Dahl- Wolfie, Harpes Bazaar, 1941. Keywords: architecture, pattern, wood, materials, tools, texture and fashion.
- Norman Parkinson, Anne Gunning in…India & Kashmir, 1956. Keywords: romance, floral, majestic and forgiveness.
- Tim Walker, Voue, Spring, 2015. Keywords: Mystical, foggy, dreamy, edgy, nature, texture and modesty.
- Mel Bles, Pop, 2014. Keywords: Absurd, fashionable, white, hidden, identity, sports, furry and monotone.
- Juergen Teller, Kanye, Juergen and Kim, 2015. Keywords: Plain, exposed, nudity, revealing, body acceptance, self-esteem and dirt.
My Picks:

Juergen Teller, Kanye, Juergen and Kim, 2015

The Juergen Teller’s photograph series called “Kanye, Juergen & Kim” is not very much interesting, we have a sexual icon in the middle of a sand rock in Lingerie which in my opinion could be used as a social media post rather than a fashion photo shoot. However, the nudity presented in Kim Kardashian contrasts with the unrevealing, bright red long jacket. This could portray thoughts and feelings on the models personal beliefs with their bodies. One projects confidence, a theme of sexualising the human body and high self-esteem whereas the Time Walker shot communicates a more reserved and modest personality. Taking in consideration that both photographs were taken in 2015, the Tim Walker shot has a far deeper meaning, effort, style, use of colour and far more beautiful background compared to a simple mono-coloured sand background. The sublime image of Tim makes the scenery really exotic, wild, mysterious because of the mask and entrancing.
The Kim Kardashian shot doesn’t communicate any deep emotions, there is no sense of any gestures, the model looks like she put not much effort into posing but also she does look stunning which communicates to the viewer about her body and her facial features, she is a celebrity and therefore there would be a higher number of people viewing it than Tim Walker.
Written Evaluation: Camden Downtown
Environment, Visual Practice, Written EvaluationThroughout this project I have tried to interpret and explore the Unit Theme ’Environments’ in a way that reflects me and my model personally. I always had a deep love for street art such as graffiti because it was a free and an amazing way of expressing your talent and skills to the public, furthermore it expresses freedom, wildness, culture and territory. My model is an artist and therefore I wanted to make her part of street art, make her feel as if she belongs to the backgrounds shown in my final outcomes.
My main aim for this photoshoot was to successfully create a visual connection between my subject and her surroundings to depict a sense of belonging, meaning and a powerful relationship between her and her environment. To create these environmental fashion portraits I took subcultures, fashion, street-style, art, graffiti and youth into consideration. The culture I explored was a gothic/punk music subculture, which is consisted of Metal, satanism, rock music, drugs and its mainly black themed. At first I had numerous ideas and responses to this project such as including rooftops, skateparks, parks and riversides however the vintage looking Camden Town fitted perfectly with my initial project.
I have picked Camden Town as my final area to perform my photoshoot for this unit. In my opinion the location I chosen, perfectly connects and links with my theme of subcultures and environments, you can feel the urban and hipster atmosphere whenever you visit Camden Market due to all the music, workshops, markets, food, bars and lively night life. I was lucky to find a variety of backgrounds such as the market’s crowd, graffiti, main gate and neon shops which personally links with my model’s life. For instance I took a photo of my model standing in-front of a crowd of people who look exactly the opposite of how my model was dressed, they wore ordinary clothes whereas my subject dressed into fashionable and gothic clothes. Lastly Camden Town is a place of Social space, people travel there to interact with numerous outdoor and indoor activities such as art workshops, people visit Camden to shop for vintage and the latest fashion trends and also the food culture represents the variety of world’s gastronomy.
When my final location has been stabilised and confirmed I moved onto finding the best fitted model for the photoshoot. I required a lady who wears heavy make-up, someone who is young, beautiful, stylish and has piercings to fit in with the gothic stereotype. My model wears gothic and black clothes on a regular which made me decide to pick her for the shoot as she will look great in her everyday outfits and would use her gothic style features such as studs or leather to express her subculture.
The photographer that influenced me had to be the Brooklyn – born photographer called Jamel Shabazz which focuses on graffiti, hip-hop, street-style, sneakers and a drug-free lifestyle. HIs photography gave me the energy and motivation to focus on subcultures because of how interesting and different they are to each other and also the composition style he uses, such as models in the middle and in focus, having the background in focus and some blurred to point out the focal point and most of all the colourful and vivid themes he uses of the streets which gives meaning and power to the model because of how the background interacts with his subjects.
On the day of my final photoshoot I was performing with a Canon 750D DSLR camera, with a 40 mm lens and a 18mm-55mm lens. The lighting created harsh shadows on some of the shots because the time of the day was a late afternoon around 4pm, however I was still able to use a sun reflector on my models face to enhance her make up and the details on her outfit. To improve the dark/harsh shadows I could have used a speed-light flash to brighten up more the shadows. I haven’t used a tri pod because I wanted ultimate control over the angles, perspectives, lighting and movement.
The editing process didn’t include any major changes but more minor adjustments such as improving the lighting, contrast, removing imperfections such as unwanted spots and dirt, changing the hue and making sure the white balance makes my models skin tone natural. I used photoshop for spot healing and cropping whereas I used Adobe Lightroom for lighting adjustments and adding sharpness into the shot.
Overall I really enjoyed gathering information, composing ideas, researching artists and going out there to the streets to take photographs. I have definitely learnt how to direct my model more, use the manual setting on the camera, keeping myself and my model calm during a crowded area and lastly reflect the environment through clothing and subcultures. I think I done well in my project, I stayed independent, focused and kept a narrative. To improve my project I would of changed the time of the day I performed my Photoshoot, having it done earlier would allow me to have a more natural light and had less harsh shadows.
Test shoot – Shoreditch, Brick Lane
Test Shoots, Visual PracticeDetailed Evaluation of Individual Photographs
Environment, Research, Visual Practice 
In this particular photograph you can see the model’s clothing blends in with the background — the blue denim skirt successfully compares to the blue street art behind the subject, this could depict a sense of belonging within a visual connection between the model and her environment as well as the emotional relation between herself and her deep love of art. Blue often symbolises truth, confidence and loyalty. In this shot the model has got her hand resting on the background — this shows interaction between her and her environment, this could be a symbol of belonging and love she feels towards her home and her surroundings which successfully depicts environments. I personally like the angle of this photograph as the image is taken from a low angle which gives the model the chance to look upon the camera, this creates a sense of power and confidence. Her facial expressions of the model and the women on the painted wall contrasts between cheerfulness, dominance and sadness. The leather jacket is the ultimate symbol for authenticity and sometimes associated with rebels and the era of punk and metal subcultures within Camden. The leather jacket picked up cultural meaning in the 1950s often connected to ethic groups, music associations, motorcyclists and was adopted by a specific signature punk look. I feel my model’s outfit links successfully to her background, the art and the fashion are both ways of expressing yourself and link to the environment in Camden Town where street art is socially accepted and where there is a sense of freedom concerning fashion choices such as metal and a punk style, my model’s leather jacket and her denim skirt conveys a youthful sense of style. I attended the photoshoot with my model and an assistant who helped out with holding a sun reflector. We hit the ground in Camden Town at around 5pm on a non cloudy sunny day which came out it be a perfect weather to perform the photoshoot.
Using my DSLR digital camera (Canon 750D), a sun reflector and a 188mm-55mm lens with an stabiliser and manual focus to gain sharpness in my shot. By setting the manual feature on the camera’s dial, I gained full control of all the camera settings such as having a focal length of 32 mm, shutter speed exposure on 1/60, f stop of F 4.5, auto ISO and shot in RAW.

For my second photograph I brought my model to the heart of Camden, the market. I wanted a natural composition. Yet again I positioned the camera to a low angle, this enabled me to capture more of the brick buildings behind her and allowed her to adopt a sense of power and strength within her surroundings. My models facial expressions present emotions such as tiredness and feeling drained of energy, this could possibly relate to Camden being in Central London, and being a busy, lively place.
Within this composition, I purposely asked my model to gaze in the left direction while smoking a cigarette, the smoke creates movement and even an additional layer to the photograph, it is the way it’s so aleatoric. It’s transgressive. It’s rebellious. This decision to smoke could be inspired by musical artists and different musical subcultures such as punk, mental and rock — artists such as Kurt Cobain for example who is a rock artist that heavily influences young people all around the world for years is captured smoking whilst performing, this could influence young people to smoke which makes them feel involved, and accepted by social groups. Overall the shot conveys the idea of the environment because of how normal smoking has become in the youth culture.
The camera settings I used in this scene was the camera was set to an AV setting allowing me to control the aperture, if you look closely I made my subject more in focus than the background, by setting the aperture on F 8 allowed me to create that look. Furthermore, I set my ISO on 100, had my flash exposure on 1 1/3 and lastly set my picture style to landscape that created a high quality detail on the background and the focal point on my model.

I feel there is a high amount of passion surrounding this photograph, the deep, and intimate lighting creates a warmth and comfort between the model and her surroundings. This photograph was taken in a Camden shop called Cyber Dog, Cyber Dog is a store filled with various clothing that fits various subcultures — punk, metal, and lots of bright, colourful, crazy, eccentric clothing. Preferably only people who are trying to make a statement with their clothing would shop here.
Personally, my favourite section of this photograph is my models face, I purposely asked my model to apply heavy, dark eye and eyebrow makeup, this adds to the boldness and the darkness of the picture, the makeup links to the hair and the black clothing revealed in this photograph. I like how the bold, black leather and metal stripes contrast with the devoted, warm colour projected on the models face and the background. This photograph was edited so that her face blends in with the pink background to make her part of her environment. It is like the wall is wearing her piercings. This photograph is purposely more posed, I also asked her to position her hand up so she can reveal more of her leather jacket and this adds to the metal hoops within the wall — the zips on the jacket, her four facial piercings, the hoops in her ears especially visually connect to the background. Therefore that’s the second time my models outfit has visually represented her environment/surroundings and in this case with a clear theme of metal and leather.
Using the 40 mm lens consisted of me having a wide angle view on my subject which bursts my focal point to full focus and clarity. There was no flash used, ISO was set to 5000, had a F 3.5 aperture and shutter speed was set on 1/30.

In my last photograph I wanted to have a natural street shot with the public being included. The living streets of Camden Town are packed with light and humanity, the markets provide a chaos of bright and dull colours, shapes and allows me it combine the outstanding quality of the background features. I have shot this during midday which allowed me to create a harsh shadow on my models face, this shows that part of her is hiding away from the public and the other is revealed. To make this photograph effective I purposely made my aperture stay focused on my subject while the people in the background are still visible but blurred to show the focal point. To have this composition I used the rule of three where my subject is not in the centre but in the left corner which gives the viewer a better understanding of what is happening behind my model. There are leading lines from the shop stools above my subject which guides almost to her head; making her important and making her stand out.
The overall message in this photograph is to show the public that there are different way of styling yourself, as you can see my model is wearing dark and bold makeup which enhances the idea of the rock and punk stereotypes. This also contrasts the idea that everyone else in the shot wears ordinary clothing which creates tension between my subject and the crowd of people. The tension is created by my subject having her head held high showing her dominance and personality whereas the public feels and looks neutral as if they do not care about their style.
To take this shot I used my 55 mm lens which was more than enough to capture the landscape behind my subject and had enough space to fit in my models torso. I set my camera’s dial to AV and on F 3.5 to set my deep depth of field. My ISO was on 100 and I shot with automatic white balance to make my shot neutral
ARTIST CONNECTION
The photographer Ted Polhemus connects with my project about street style and subcultures. His photographs consists of having his models who are specifically dressed into a culture by standing in-front of a background which explicitly connects with their style and surrounding. A quote taken from „Street style” by Ted Polhemus states „The street is both the stage upon which the drama of contemporary life unfolds or the bottom line metaphor for all that is presumed to be real and happening in our world today” — means that in my shot the model is actually standing on a stage which gives her power and makes her feel like the people looking at her gets inspired by her sense of fashion whereas the bottom line is that she has the freedom to express her way of dressing and feeling comfortable what she wears in the urban area of Camden Town.
Contexual Studies Research Task 1 “Keywords”
Contexual Studies, Contexual Work - More, ResearchContextual Studies
Research task “Keywords”

My Chosen artisits:
Inez van Lamsweerde & Vinoodh Matadin Yohji Yamamoto catalogue 1999
Keywords:
Witchcraft, Absurd, Surreal, dull and spot-light.
Aziz + Cucher Chris
1994
Keywords:
Trapped, portrait, eerie, profile, speechless, hidden identity.
Inez van Lamsweerde & Vinoodh Matadin,
portrait of Justin Bieber for editorial Watch the Throne V. Magazine 2012
Keywords:
Bold, portrait, fashion, young,monochrome, non-identical and historic.
Description:
The incredible photograph taken by Aziz & Cucher in 1994 is a close portrait of a middle-aged white man whose facial features are hidden. This gives an effect to the photograph viewer that there could be a hidden message for this piece of art. By disappearing his facial features it shows the person is trapped inside this face because facial gestures are one thing that people use to express themselves, especially their emotions.The background seems to be simple so that the subject could be the ultimate focal point of the photo. The subject appears completely normal, expect their eyes, mouth and nostrils have been removed leaving only skin. Furthermore, the photograph seems to be shot on a large-scale in colour. I like how the photographer created formal elements such as shape and line as it contrasts against the black backdrop and finally I could add that the subject promotes anonymity for its audience; an identity who we will never find out.
Quote: Edward, Steve 2006, ” What is a photograph”
”The idea that photography represents an unmediated, faithful re-presentation of things has been hanging around the medium for a long time”
In my sense I understand this quote is trying to say that a photograph is an immediate snap of a scenery happening in front of us. The first camera Obscura has been going on for a really long period of time and this supports that photography hasn’t been discovered recently but have been in use for decades.when a photographer is taking a photograph, he or she has to have faith that their shoot will come out successful, reflecting on Edward’s quote a photograph requires faith so you can trust it to become a re-presentation of subjects, scenery, objects or people.

